celebrating community

Falling for the Wallace is about celebrating community and bringing people together. This event will create an opportunity for everyone to enjoy our beautiful downtown with shopping, music, art, food, and activities for the whole family. The Wallace Theater will reopen in 2025 as a new attraction that will generate economic development, tourism, and have a positive impact on the well-being of our community.

Community is about fellowship. It is about being part of something greater than ourselves, where collective efforts lead to shared successes and individual contributions are valued as part of the whole. This year is about building excitement and anticipation for the grand reopening of the Wallace with opportunities for everyone to play a part.

We hope that Falling for the Wallace will become a community fall festival tradition that brings people together to celebrate what makes our community special. Thank you for being part of our community!

Fall Festival 4:00- 9:00 PM

APPLICATIONS FOR FESTIVAL BOOTHS CLOSED

All food booths and trucks require a city permit.

For more information, click here.

‘LOVING THE ARTS’ CONTEST

ENTRY CLOSED

The contest is open to all children grades K – 12 in Hockley County attending public, private, parochial, and home schools.

Falling for the Wallace Committee Members:

Nicole Campbell, Stevi Foster, Dean Loehr, Lorie Marquez, Tania Moody, Randal Ramirez, Katy Rush, Matt Rush

Staff:

Jolenna Carter, Alycyn Keeling, Arlette Silva, Tina Wiiest

**In Partnership with Mainstreet Levelland**

ENTERTAINMENT

4:00- 4:30 pm~ Leong Strong Sports Academy

4:30 – 5:00 pm~ Levelland High School Choir

5:15-5:45 pm~ FUMC Levelland Praise Team/Bell Choir

6:00-6:30 pm~ The Voice Studio of Annie Burge

6:45-7:15 pm~ Watson Evans

HEADLINER

7:30-9:00 pm~ Gypsy Jayne

Attendees at nonprofit arts events spend $31.47 per person, per event, beyond the cost of admission on items such as meals, parking, and babysitters—valuable commerce for local businesses.

34 percent of attendees live outside the county in which the arts event takes place; they average $47.57 in event-related spending. Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences.

Source: Americans For the Arts

Additional link: 10 Reasons to Support the Arts